GoMacro Expands Beyond MacroBar With MacroSquares Launch
New organic snack bar line debuts at Whole Foods with layered textures, 7-8g of protein and four flavor varieties
GoMacro introduced MacroSquares, the brand's first snack bar line since the company's start in 2004. The mother-daughter-founded brand behind the MacroBar launched an entirely new bar concept, crafted for the growing number of consumers seeking both balanced nutrition and an elevated snacking experience. MacroSquares combine real ingredients and layered textures, transforming everyday in-between moments into invitations to pause and reset.
Launching exclusively at Whole Foods Market nationwide, MacroSquares will debut in four flavors that balance familiar comfort with more elevated combinations: Peanut Butter Chocolate + Sea Salt, Caramel Almond + Sea Salt, Dark Chocolate Nuts + Sea Salt and Berry White Chocolate + Sea Salt. Broader retail and direct-to-consumer availability will follow later this year.
Each MacroSquare combines a wholesome mix of crunchy, visible nuts, nutritious pumpkin seeds and smooth nut butters, dipped diagonally in chocolate or caramel, and finished with a sprinkle of flaky sea salt for a layered texture. With 200-220 calories and 7-8g of protein per bar, MacroSquares are designed to deliver a steady lift in a smaller, more snackable format. Like all GoMacro products, MacroSquares are made with the brand's standout, signature standards and are Certified Organic, Vegan, Gluten-Free, Kosher, Non-GMO and C.L.E.A.N.
The innovation process for the MacroSquares was deliberate in its goal and rigor. The R&D team spent three years in development, trialing more than seven dip designs, and building a custom production process distinct from its existing portfolio. Consumer panels were embedded in every stage, challenging the team to design something not just nutritionally sound, but functionally differentiated.
When energy dips, which some say happens between 1-3pm, and stress spikes, people are increasingly seeking small rituals that help them reset both mentally and physically. MacroSquares were designed for exactly that kind of in-between moment. From the diagonal dip finish to the visible nuts, seeds, and fruit, every detail is designed to deliver a layered experience that feels intentional and grounding.
For more than 20 years, GoMacro has remained committed to organic ingredients, balanced nutrition and values-driven sourcing. MacroSquares represent the next evolution of that philosophy: a new format designed to meet changing consumer snacking habits without compromising the ingredient standards the brand is known for. Each bar is $2.49 SRP.
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