Hitting the Shelves: Global Trends -- May 2009
In the Philippines, manufacturer Glorious Industrial and Development introduced a Hi-Calcium 7 in 1 Soluble Coffee under its Glorious Blend brand. Glorious Blend Hi-Calcium 7 in 1 Soluble Coffee is positioned as a holistic beverage that should be taken to treat ailments ranging from poor blood circulation and earaches to asthma and digestion problems. The soluble coffee contains a wide array of ingredients that include coffee, sweet leaf, non-dairy creamer, mangosteen, Malunggay, coral calcium and gotu kola. Its Malunggay component is certainly unique, as the ingredient delivers multiple health benefits and is rarely found in the formulations of most food and drink products. Historically, leaves of the Malunggay tree were consumed in Asian countries for their high supply of nutrients. Malunggay is also an excellent source of vitamins A, B and E, and various minerals. Glorious Blend Hi-Calcium 7 in 1 Soluble Coffee is free from calories, carbohydrates and sugar, and has a glycemic index of zero.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail email@example.com.