Eating chocolate, like drinking fine wine, is different for everyone. TCHO wants to transform chocolate and how consumers experience eating it. The company conducted a study where consumers rated the chocolate on taste, consistency, smell and flavor variety. Batches were formulated based on the critiques, and, as a result, formulations were changed as often as every 36 hours. The 1.0 Chocolatey Dark Chocolate contains 70% cacao, made from selected beans from Ghana. The flavor is described as a rich, intensely fudge-like flavor, with hints of roasted malt and caramel. The pack features a Flavor Wheel, which represents the kaleidoscope of natural flavors inherent in the cacao bean. People can use the wheel to guide themselves to the next chocolate they will like.
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