Consumers are actively seeking healthy food options, and, as a result, Chinese Traditional Medicine (TCM) is becoming more prominent in the areas of food and drink.

Embracing a natural lifestyle is becoming more common in today’s society. Consumers are actively seeking healthy food options, and, as a result, Chinese Traditional Medicine (TCM) is becoming more prominent in the areas of food and drink. TCM has always been known for natural healing and beneficial ingredients for a well-balanced body. Panda Foods and Beverages manufactures functional beverages that incorporate TCM, and its most recent product, Wild Grown Plant Drink, is an herbal detoxifying infusion. Free of calories, sugar, preservatives and caffeine, the all-natural drink is made with herba houttuyniae. According to the company, the natural herbal ingredients aid in liver and kidney function, nourish skin and provide anti-aging benefits. The antioxidant-rich beverage provides consumers with a boost of natural energy.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com.