Hitting the Shelves: Global Trends -- August 2009
Omega-3 has a recognized role in preventing cardiovascular disease. This spring, the Irish manufacturer Batchelors launched Heartwise Baked Beans, a variety formulated with omega-3 and vitamins A and E, which contains lower salt and sugar levels to fulfill its mission to maintain a healthy heart. The beans contain 20% less salt and 20% less sugar than Batchelors’ standard baked beans, as well as 20% more omega-3 and 20% more vitamins. Batchelors Heartwise’s on-pack labeling serves to educate consumers about the benefits of its ingredients, such as omega-3 can promote a healthy heart, antioxidant vitamins may lower the risk of heart disease, and a low-salt diet is essential for regulating blood pressure and cardiovascular well-being.
There are few dairy products marketed to men. However, one product in Mexico that launched under the brand Lala Vital Hombre (Vital Men) is a lactose-free, vitamin-enriched milk. This milk contains multivitamins for vitality, DHA and magnesium to strengthen the memory (with this being the main product stance also highlighted on the front of the pack), added omega-3 and no cholesterol to reduce the risk of cardiovascular problems, and B-vitamins for increased energy. Consumers are informed the product’s calcium and vitamin D help strengthen bones and increase bone density. All of these functionalities are usually found in offerings that target to women, not men.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org.