June 29/Minneapolis, Minn./Cargill via PRNewswire -- Cargill will introduce Clear Valley Omega-3 Oil, a revolutionary new canola/flax seed oil blend, at the Institute of Food Technologists (IFT) Food Expo July 18-20 in Chicago. Cargill recently completed a generally recognized as safe (GRAS) self-determination for the ingredient, which will allow food manufacturers to make a "good source of alpha linolenic acid (ALA) omega-3" or "excellent source of ALA omega-3" Nutrient Content Claim on the front of the package. The new oil contains up to 30% of ALA omega-3 and provides a minimum of 160mg of ALA in most applications. Clear Valley Omega-3 Oil, which is patent pending, is now available for product trial testing.

"As heart-health is top of mind for many consumers, Cargill developed Clear Valley Omega-3 Oil to help manufacturers who want to seamlessly deliver heart-healthy products to this market," said Willie Loh, Ph.D., vice president in Cargill's oils and shortenings business. "This is not a small opportunity for our customers; 77% of consumers have used heart-healthy foods in the past year, and 63% of consumers are trying to add sources of omega-3 to their diets," said Loh. Loh further discusses the subject of healthy oils innovation on the Cargill Innovation Exchange.

Functionality Benefits for Food Processors
According to Loh, food industry leaders want to capture the growing market opportunity for new products backed by heart-healthy package claims, but there are formulation challenges in incorporating ingredients like omega-3s and fish oil into many products. Specifically, again according to Loh, incorporating the volume of polyunsaturated oil required to make an omega-3 claim is difficult in products that already have a low fat content, such as crackers and cereals; in addition, fish oil, a primary source of omega-3s, can impart a "fishy" taste and does not possess a long shelflife.

"Clear Valley Omega-3 Oil solves these problems because it is made with a unique blend of canola and flax seed - so unlike fish oils, it is taste neutral and won't interfere with established flavor profiles," said Loh. "In addition, it is shelf stable for more than nine months, making it ideal for cookies, cereal bars, crackers, snacks and spreads. Consequently, there's no need for our customers to modify their recipes or formulas -- they can simply replace their existing oil with Clear Valley Omega-3 Oil."

Cargill Focus on Heart Health at IFT
Visitors to Cargill's booth at IFT can sample a granola bar prototype that contains the new Clear Valley Omega-3 Oil and Cargill's Barliv barley betafiber, and supports heart-health claims on the package, the company notes.

Both ingredients were key in the development of the granola bar. "Recent studies show that 71% of consumers are interested in barley beta-glucan and reducing their cholesterol," said Scott Fabro, product manager, Cargill Health & Nutrition. However, he added, "it is difficult to deliver sufficient beta glucans in small servings without creating a 'cardboard-like' taste or a very 'dense' finished product."

Barliv barley betafiber is a concentrate of barley beta-glucan that contains a minimum of 70% barley beta-glucan soluble fiber. According to Cargill, it is authorized as a source of beta-glucan for a U.S. Food & Drug Administration (FDA) health claim: Diets low in saturated fat and cholesterol that include three grams per day of beta-glucan soluble fiber from barley betafiber may reduce the risk of heart disease.

"Barliv barley betafiber offers a formulation solution by combining the inherent heart health benefits of oats and barley with the performance in the applications our customers need," said Fabro. "It is a natural beta-glucan extract that can be readily formulated into food and beverages - even small serving sizes, such as inclusions for cereals and bars. In finished products, Barliv barley betafiber is invisible to the eye and imperceptible in taste, smell and mouthfeel. This opens the door for our customers to develop new and innovative products targeting heart health."

From the June 30, 2010, Prepared Foods' Daily News
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