Campbell Expanding V8 Fusion Line
July 26/Camden, N.J./Travel & Leisure Close-Up -- Campbell Soup Company is expanding its V8 V-Fusion line of beverages with new V8 V-Fusion +Tea juice beverages.
According to a release, these juice beverages provide a combined serving of vegetables and fruit in each 8-ounce glass, along with the antioxidants and cool, crisp taste of natural green tea, all for 50 calories per serving.
V8 V-Fusion +Tea juice beverages are available in three flavors: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea. Each meets the American Heart Association's criteria to display its heart-check mark and contains no artificial colors, flavors or preservatives. Through September 30, people can visit facebook.com/V8VFusion, where the brand will be giving away 1,000 free samples a week before the juice beverages become available nationwide in October.
"People love V8 V-Fusion beverages for their fruit flavor and the convenience of drinking their vegetables," said Dale Clemiss, vice president, Beverage Marketing, V8 Beverages. "Now we're giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea-an increasingly popular light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can't get from any other beverage on the market."
Clemiss attributes the success of the V8 V-Fusion brand to staying on-trend with new flavor varieties. The success of V8 V-Fusion beverages has helped to grow the V8 juice business to a billion dollar brand.
The makers of V8 beverages offer 19 vegetable-based beverages, including 12 varieties of V8 V-Fusion regular and light juice beverages, in a range of sizes, including 12oz bottles and 8oz slim cans.
From the July 27, 2010, Prepared Foods' Daily News
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