June 13/Whiting, Ind./PRNewswire -- A new survey from CouponCabin.com reveals that nearly three-in-four (72%) U.S. adults would be more likely to buy organic food items if they were less expensive than regular grocery items. This survey was conducted online within the U.S. by Harris Interactive on behalf of CouponCabin from May 21-23, 2012, among 2,212 U.S. adults ages 18 and older.

While organic food items are often the healthiest option, 45% of U.S. adults said they never or rarely seek out organic food items. On the flip side, 52% said they seek out organic food items when food shopping at least sometimes.

U.S. adults report a variety of reasons for not seeking out organic food. Some adults are ambivalent that organic food is that much healthier, as nearly one-third (31%) said they are not sure if organic food is better for you than non-organic. In addition, when asked why they do not seek out organic food items when food shopping, those who never/rarely seek out organic items indicate the following:

  • They're too expensive – 65%
  • Doesn't matter to me, don't see the purpose – 38%
  • Prefer non-organic food items – 9%
  • Don't understand what organic food items are – 8%
  • Organic food items are not available where I shop – 7%
  • Other – 6%

"Whether you shop for organic items or not, healthy food can take a bite out of your monthly budget," said Jackie Warrick, president and chief savings officer at CouponCabin.com.

 From the June 13, 2012, Prepared Foods’ Daily News