Betty Crocker adds Muffin and Brownie Mixes
Betty Crocker Shake-n-Pour Desserts just need water and come in three varieties -- Chocolate Brownies, Confetti Cupcake and Chocolate Cupcake.
“We know that parents like to involve their kids in their daily activities including cooking and baking, especially if there is an easy way for them to feel like they’re helping,” said Kim Francis, marketing manager, Betty Crocker baking mixes. “She loves the thought of baking with her kids but doesn’t love the effort and mess that goes along with it. So when moms think of fun activities to do with their kids we want them to think about Shake-n-Pour.”
Betty Crocker Cereal Equity Muffins are three new muffin mixes that feature the taste of kid-favorite cereals Cocoa Puffs, Reese’s Puffs and Cinnamon Toast Crunch. With a cereal strudel topping, the new muffins are portable and have 8g or more of whole grain per serving (at least 48g are recommended daily).
Betty Crocker Shake-n-Pour desserts and Cereal Muffins will be available in the baking aisle nationally July 2012 with a suggested retail price of $3.49 for both products.