August 1/Glendale, Cal. -- Nestle Juicy Juice has introduced Juicy Juice Fruitifuls, an all-natural juice beverage that has 35% less sugar than regular juice with all the benefits that fruit juice has to offer, including a full serving (1/2 cup) of fruit in every juice box and no sugar added, with nothing artificial.

Consumer insights show parents are increasingly focused on reducing their kids' sugar intake. Two-thirds of moms are seeking out lower sugar drinks, and 58% of them are diluting beverages at home, Nestle notes. "Our goal with Juicy Juice Fruitifuls is to create new options that meet the variety of needs families face. We know that many parents are concerned about sugar intake and are diluting juice at home to reduce sugar, but are losing the juice flavor that appeals to kids," said Megan Shea, brand manager for Nestle Juicy Juice. "Now moms and dads no longer have to compromise when they want to provide a healthy beverage option."

Fruitifuls juice beverage is now available in grocery stores nationwide and comes in four fun new flavors: Apple Quench, Punch Splash, Berry Cherry Burst and Orange Strawbana Blast.