August 9/Thomasville, Ga. -- A little like a bagel, a bit like an English muffin, and reminiscent of breakfast bread, the new Oatmeal Toasters are something unique in the breakfast baked foods category, claims manufacturer Nature's Own. The company has added the products to its line of Special Morning breakfast items, available now at major supermarkets and retail stores in the Southeast, Mid-Atlantic and Southwest.

Oatmeal Toasters are squares, a bit smaller than a slice of bread, with a soft, chewy texture. Made with whole grains and real oats, and studded with sweet fruit, each square offers 4g of fiber and 20g of whole grain. They are available in two flavors: Cinnamon Raisin and Cranberry Orange.

"We wanted to create a recipe for something truly different and we have achieved just that with the Oatmeal Toasters," said Keith Aldredge, vice president of marketing/breads & rolls, for Flowers Foods. "They combine the taste, texture, and portability of bagels, English muffins, and breakfast breads -- all in one. Oatmeal Toasters are perfect for an on-the-go breakfast or snack, for both kids and adults. With fiber, whole grains and 160 calories, they are a delicious, healthy choice."

Oatmeal Toasters can be eaten right out of the bag or lightly toasted and served warm with butter, jam or a breakfast spread. They are sold in resealable packages of eight Toasters.