Carl's Jr. Adds to Green Burrito Lineup
“With the introduction of the Charbroiled Chicken and Steak Tortas, we bring the same authentic menu items found in Mexican restaurants to our guests,” said Brad Haley, CMO of parent company CKE Restaurants Inc. “The familiar flavors of marinated, charbroiled chicken and steak, beans and freshly prepared guacamole taste even better on a classic Mexican-style Telera roll, and offers the convenience of a sandwich that’s easy to eat on the go.”
The Charbroiled Chicken Torta is available as an entrée for $3.29 and the Charbroiled Steak Torta is priced at $3.89. The new Tortas are also available as combos with chips or fries and soft drinks. Prices may vary by location.
The introduction of the premium Charbroiled Chicken and Steak Tortas follows the restaurant chain’s unveiling of a more contemporary Green Burrito logo and redesigned menu boards to reflect its more authentic food offerings earlier this year. The refreshed look is part of an overall strategy by CKE Restaurants to continue to increase the penetration of the dual-branded concept, currently approaching half of all domestic Carl’s Jr. locations.
“Carl’s Jr. founder Carl Karcher believed that adding Mexican favorites to Carl’s Jr.’s established menu of premium-quality burgers would satisfy multiple cravings, and he was right,” added Haley. “With more than 550 Green Burritos now serving authentic Mexican flavors within Carl’s Jr. locations, dual-branding has been very successful for Carl’s Jr. and the introduction of Charbroiled Chicken and Steak Tortas will help to continue that success well into the future.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
