Carl's Jr. Leaves it to Cod
January 31/Carpinteria, Cal. -- Carl’s Jr. and Hardee’s announced a flavorful new fast-food first with the addition of the Charbroiled Atlantic Cod Fish Sandwich to their menus. The sister brands claim to be the first national fast-food chains to offer a charbroiled fish sandwich -- not battered and deep fried -- on the menu. At only 420 calories, the new sandwich offers guests a healthy and delicious meal option. The Charbroiled Atlantic Cod Fish Sandwich is available now at all Carl’s Jr. restaurants and at all Hardee’s locations.
The Charbroiled Atlantic Cod Fish Sandwich features a charbroiled Atlantic cod fillet, creamy tartar sauce, sliced tomato and lettuce, all served on a honey wheat bun.
“For almost half-a-century, whenever fast food customers wanted to get a fish sandwich during Lent, they had one choice; fried,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “With our new Charbroiled Atlantic Cod Fish Sandwich, we’ve changed all that. For the first time in the industry, our guests can get a premium-quality fish sandwich that tastes great and is lower in calories because we charbroil it just like we do our burgers. As we found when we introduced the first line of Charbroiled Turkey Burgers more than two years ago, people are ready for lighter fare as long as they don’t have to sacrifice flavor and the new Charbroiled Atlantic Cod Fish Sandwich delivers both in a big way.”
The Charbroiled Atlantic Cod Fish Sandwich is available for $3.99 or as a combo meal with fries and a drink for $6.49. Dual-branded Carl’s Jr./Green Burrito and Hardee’s/Red Burrito locations are also offering a Charbroiled Cod Fish Taco for $2.39. Prices may vary by location.