Consumers on Restaurant Labeling
While only 38% want local, state and/or federal government to play a more active role in regulating health and nutrition in restaurants; 58% expect governments will become more active.
In a related study of New York City restaurant user sentiment toward the recent ban on foodservice sales of large size servings of sugary drinks, Technomic data reveal 51% support the ban.
Bob Goldin, Technomic's executive vice president and director of the referenced study, believes consumers will demand increasing transparency from restaurants. He claims that "consumers believe that more readily available information will help them make more informed choices when eating out. As a consequence, we expect restaurants will face growing pressure for more comprehensive nutritional disclosure."