Moat Mountain Goes 24
December 17/Chicago -- Moat Mountain Brewing Company has launched its Bone Shaker Brown Ale in 24oz. cans.
Moat Bone Shaker Brown is an English-style brown ale with a rich, malt body and medium hop bitterness, and is 5.5% alcohol by volume. It is the company's second beer to be distributed in this unique size package.
Moat Mountain became one of the first small craft breweries to bring a beer to market in 24oz. cans with its release of Moat Iron Mike Pale Ale in 2011.
"Craft beer consumers are embracing aluminum can packaging in increasing numbers," said Steve Johnson, owner, Moat Mountain Brewing Company. "At the same time, there is continued growth in single serve packaging. By working with Rexam, we were able to embrace both these trends and bring our beers to market in a 24oz. can that consumers love."
The company chose the cans because they help its beers stand out in a crowded marketplace. Moat Mountain also benefits from the many advantages that aluminum cans deliver for beer including durability, portability and increased freshness. In addition, cans are the best sustainability choice with a recycle rate at more than double other beverage packages.
Moat Mountain Bone Shaker Brown Ale and Iron Mike Pale Ale are currently available at select retailers in Maine and New Hampshire.