February 14/Bellvue, Col. -- Noosa Finest Yoghurt has announced "passion" as an ingredient in its newest yogurt flavor, Passion Fruit.

As the seventh flavor in the Noosa family of all natural yogurts, Noosa Passion Fruit is a wholesome, indulgent tropical blend of sweetness and tartness. Noosa blends ripe, whole passion fruit puree with their trademark Australian-style yogurt known for its velvety texture and creaminess to bring customers this refreshing new flavor profile.

With a nod to Aussie tradition, Noosa has kept the fleshy seeds, called pips, in the blend, which offers added texture, flavor and nutrition. Passion fruit is a rich source of antioxidants, vitamins, minerals and fiber.

"You could say we have a deep-seeded passion for passion fruit here at Noosa Finest Yoghurt," said Koel Thomae, co-founder of Noosa Finest Yoghurt and a native of Australia. "We believe this new flavor addition to our family will be well-received by our customers who tend to appreciate a deliciously different kind of yoghurt."

Inspired by rich, thick Greek yogurts, Noosa is made from the milk of happy cows at family-owned Morning Fresh Dairy in Bellvue, Col. Blended in small batches and infused with Colorado clover alfalfa honey and all natural fruit purees, Noosa is available in Honey, Blueberry, Mango and Raspberry flavors, as well as the award-winning Strawberry Rhubarb and Peach and, now, Passion Fruit.

Noosa Finest Yoghurt is sold in more than 5,000 retailers nationwide, including Whole Foods, Target, Safeway and Fresh Market stores.