October 17/Englewood Cliffs, N.J./PRNewswire -- In response to growing demand for foods with simple ingredients, Unilever USA announced the introduction of two new spreads – I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious. The new products are the company's first spreads to feature simplified recipes.
The new spreads are a blend of simple ingredients such as canola oil, nonfat yogurt, salt and natural flavors. With no artificial preservatives and 0g trans fat per serving, I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads have a better-for-you nutritional profile than butter, and a taste people expect from the makers of I Can't Believe It's Not Butter! and Country Crock.
"Consumers are seeking foods with simpler ingredients, and it's our responsibility as the global leader in the spreads category to listen and respond to those needs," said Mike Faherty, vice president Foods at Unilever North America. "I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal."
In addition, I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious claim to have a better nutritional profile than butter -- with 70% less saturated fat, courtesy of a blend of vegetable oils. The new spreads have no artificial preservatives, no partially hydrogenated oils, 0g trans-fat per serving, and are considered an excellent source of omega-3 ALA.