Tyson Daystarts in body

February 5/Springdale, Ark. -- Tyson Foods Inc. is adding a new line of breakfast items to its product offerings with Tyson Day Starts products. The line of frozen breakfast sandwiches offer protein-rich meals made with high-quality ingredients like real cheeses, zesty vegetables, farm fresh eggs, and Tyson proteins, such as Tyson sausage, ham and chicken. Day StartsT breakfast varieties include biscuit sandwiches, breakfast flatbreads and wrapped omelets -- ready to eat in less than two minutes.

“We value the feedback and input of our consumers and turned to breakfast eaters to understand what they are looking for at breakfast time. These insights revealed they want a breakfast they can heat quickly and take on-the-go,” said Carolyn Rehbock, vice president for insights and innovation at Tyson Foods. “Tyson Day Starts products provide consumers with a satisfying breakfast to fuel their day in a fast and easy-to-prepare way that fits their schedules.”

Day Starts breakfast sandwich options range from a classic sausage, egg and cheese biscuit to a twist on breakfast staples, like wrapped cheese omelets or bacon, egg and cheese flatbread sandwiches. The sandwiches, the company notes, are made with wholesome ingredients like fresh eggs, natural cheeses, all white-meat Tyson chicken and have up to 27g of protein per serving.

In conjunction with the launch of Day Starts, Tyson Foods is partnering with Florida Orange Juice to help spread the word about the importance of consuming a healthful morning meal. Rich in vitamin C and a good source of potassium, an 8oz. glass of 100% Florida orange juice can help consumers take on the day as part of a breakfast.

“Today’s busy mornings call for quick and convenient breakfast solutions that are satisfying and energizing. A Tyson Day Starts breakfast sandwich and a glass of Florida orange juice are a perfect pairing,” says Doug Ackerman, executive director of the Florida Department of Citrus. “That’s why we’re pleased to partner with Tyson Foods to help remind Americans how delicious and easy it can be to get a healthy start each morning.”

“Partnering with Florida Orange Juice allows us to deliver a stronger message promoting the importance of a well-rounded breakfast,” agrees Rehbock.

Tyson Day Starts breakfast sandwiches are available in seven varieties: Southern Style Chicken Biscuit; Sausage, Egg and Cheese Biscuit; Natural Colby and Monterey Jack Cheese Crispy Wrapped Omelet; Ham, Onion and Green Pepper Crispy Wrapped Omelet; Egg, Bacon and Colby Jack Cheese Flatbread; Egg, Sausage and Colby Jack Cheese Flatbread and Ham, Egg, Cheese, Onion and Green Pepper Flatbread.