Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breaking NewsRetail Market TrendsMeals & Sides

Cost Impacting Healthy-eating Desire

Data indicate the great majority of low-income Americans not only understand the importance of healthy eating, but also that they want to know more about how to do so.

May 21, 2014
April 26/New York/Share Our Strength -- The available data indicate the great majority of low-income Americans not only understand the importance of healthy eating, but also that they want to know more about how to do so.

The biggest barrier? Cost, not surprisingly, according to 70% of those who responded in a study by Share Our Strength, a national nonprofit organization that aims to end childhood hunger in America.

The study says 85% of low-income families think that eating healthy meals is important to them and that 78% are interested in learning more about cooking meals that are both healthy and taste good.

"Mothers know what they want for their children, but life gets in the way," said Hilary Knott, public health nutritionist for the Women, Infants and Children (WIC) program in Rock Island County.

Knott said most of her clients love getting the coupons for healthy foods that are distributed by her offices.

"They love the food in the grocery stores, they love the summer markets, but time and, sometimes, their kids' desires, affect their choices," she said.

Misconceptions about low-income people abound, she said, referencing the Share Our Strength study. First of all, most WIC program participants either work or are in school.

That means the hungriest people around may well be employed.

The low-income group most likely to be hungry is single men younger than 65 years old, said Knott, a nutritionist who has been in the profession for 20 years.

Programs such as WIC and SNAP, the Supplemental Nutrition Assistance Program, certainly help, but they cover only part of the cost of feeding a family.

"We counsel inexpensive meals. But the less expensive the meal, the more time it takes to prepare," Knott said. So time is an element for these low-income working mothers.

And when low-income people are evicted from their home, that can lead to the loss of cooking utensils.

"If you are evicted, you have no access to your things," Knott said. In such instances, the WIC counselors suggest the use of inexpensive canned fruits and vegetables and making food on hot plates if necessary.

The Share Our Strength study -- "It's Dinnertime: A Report on Low-Income Families' Efforts to Plan, Shop for and Cook Healthy Meals" -- shows that eight in 10 poor families make dinner at home at least five times a week. Most of the time, these dinners are cooked from scratch. They use easy-to-prepare packaged foods on other nights.

KEYWORDS: food trends healthy

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Food Cost Deterring Healthy Diets

    See More
  • Base Culture Almond butter Brownie

    The Digital Evolution and Tribalism are Impacting Consumer Eating Habits

    See More
  • Looking at Healthy Eating

    See More

Related Products

See More Products
  • lowcost.jpg

    Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

  • experimental.jpg

    Food and Experiential Marketing Pleasure, Wellbeing and Consumption

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing