Available in Strawberries & Blueberries and Mixed Berry Blend (featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins line is currently available in grocery store freezers in select markets with a suggested retail price of $7.99 per 21oz. package.
While a one-cup serving of traditional mixed strawberries and blueberries may provide 65% of the daily recommended value (DV) of Vitamin C and 2% DV of Vitamin A, a single one-cup serving of Fruit PLUS Vitamins offers the following:
• Vitamin A = 125% DV
• Vitamin B1 = 145% DV
• Vitamin B6 = 145% DV
• Vitamin C = 250% DV
• Vitamin D = 175% DV
• Vitamin E = 105% DV
• Vitamin K = 50% DV
The additional nutrients are extracted naturally from a blend that includes cranberries, orange, shitake mushrooms, pomegranates and other fruits that are topically applied to the berries. The process boosts nutritional value without altering the appearance or taste of the naturally sweet fruit that Rader Farms is known for.
"Frozen berries are a staple in most households because they offer the perfect combination of great taste, convenience and nutrition all at once," said Dan Hammer, senior vice president and general manager of frozen division at Inventure Foods, Inc. "Strawberries, blueberries and blackberries, in particular, provide a healthy dose of fiber, potassium and vitamin C. However, Fruit PLUS Vitamins boosts the nutritional value to a whole new level, without altering taste. It's a product that may revolutionize homemade smoothies and fresh fruit snacking, and we're excited to introduce it to consumers this summer."
Strawberries & Blueberries and Mixed Berry Blend promise 80 calories or less per serving. In addition, they are certified Kosher and gluten-free.