Bertolli Launches Italian-Style Tortas
Single-serve tortas feature rich cheeses, premium meats, and slow-cooked sauces
Bertolli, a brand of ConAgra Foods, announced the arrival of its new Italian-Style Tortas in grocers’ freezers. Similar to a calzone or stromboli, the single-serve tortas feature rich cheeses, premium meats, and slow-cooked sauces surrounded by a golden flaky, made-from-scratch crust. Sold nationwide for $2.99 each, Bertolli Italian-Style Tortas are ideal for a hearty meal or, when combined with a salad, part of a great meal to share.
“Consumers want restaurant-quality food at home without a lot of prep time, and this includes pizzas, calzones, and other popular Italian dishes”
“Consumers want restaurant-quality food at home without a lot of prep time, and this includes pizzas, calzones, and other popular Italian dishes,” said Jenn Freeman, vice president & general manager, ConAgra Foods. “Our Italian-Style Tortas give them just what they want – hot, melting cheeses paired with flavorful sauces wrapped in a flaky, made-from-scratch crust. In addition, ConAgra Foods is known for its breadth and depth of frozen items including pot pies and other hearty meals, and the unique torta adds to our product variety and helps consumers expand their options for at-home dining.”
Staying true to Bertolli’s Italian roots, the Three Cheese Marinara Torta offers authentic flavor using ingredients like creamy ricotta, parmesan, and mozzarella cheeses and a rich, basil-seasoned marinara sauce, slow cooked from scratch using fresh tomatoes from California. For a heartier option, the Italian Sausage Torta adds spicy, made-from-scratch, Italian sausage to the rich layers of cheese and sauce. The new Italian-Style Tortas join 21 new items launched last year, including Meals for One, Rustico Bakes for One and for Two, and Skillet Meals, as well as single-serve Desserts imported from Italy, all made with premium ingredients that deliver authentic Italian taste to the kitchen table in minutes.