Natural Botanical, Fruit Flavors
Global consumer research guides new CODE OF NATURE beverage lines from Symrise
Fruits, roots, seeds, barks, herbs, blossoms and nuts. Nature offers plenty of ideas for inspirational drinks concepts involving carbonates, teas, juices or alcoholic beverages.
Consumers love the taste of nature. And naturalness is generally popular around the world, both in mature and emerging markets. Symrise now has consolidated its expertise in the strategic platform CODE OF NATURE® and developed beverage concepts that are attractive based on their naturalness.
Researchers have examined “naturalness” from different perspectives: consumer needs, expert knowledge, cutting-edge technologies.
Symrise conducted extensive studies to learn about which aspects of naturalness appeal to consumers, what consumers look for and what they associate with nature. The company interviewed consumers in five countries and enriched the findings with the opinions of industry experts. These studies examined what naturalness means to consumers, what they expect of certain drink segments and what products and the packaging should look like.
As a result, Symrise knows how a drink should taste like and which additional characteristics will boost the impression of naturalness. Most importantly, the company now can leverage this detailed consumer and market know-how to develop winning beverage concepts.
CODE OF NATURE® combines all of this expertise in naturalness. In addition to consumer, market and brand insights, Symrise can draw upon its own long-term expertise in processing of botanical raw materials. For decades, the company has been a leader in flavor extraction, distillation and separation.
Based on the findings of CODE OF NATURE®, Symrise has developed two product portfolios for inspirational beverage concepts. They based on a modular system and allow company researchers to offer customized solutions for any beverage: Botanical Essentials® and Fruity Essentials®.
—Symrise AG, www.symrise-com/flavor-nutrition