Consumer taste-test research reveals Tate & Lyle’s TASTEVA Stevia Sweetener is preferred by nearly two out of three consumers (63%) over rebaudioside A, a prevalent stevia ingredient often associated with bitter aftertastes. 

TASTEVA is a zero-calorie sweetener that meets consumer demand for low-calorie and low-sugar products and achieves 50% or more sugar-reduction levels. TASTEVA also is easy to incorporate in a wide range of foods and beverages.

“With TASTEVA, manufacturers can meet that demand with a lower cost in use because masking ingredients aren’t necessary,” says Amy Lauer, marketing manager, North America.

— Tate & Lyle,