Lutein awareness is growing among American consumers, according to a new consumer market study involving 2,000 U.S. adults. 61.2% are aware of the nutrient, up 22% since a similar survey in 2001. Consumers are also aware of the beneficial properties of the nutrient, such as eye health and skin health. Nearly one-third of those surveyed indicated they felt it was important for stores to carry foods enriched with lutein. Over one-third (35.4%) also stated they trusted products with branded ingredients; FloraGLO Lutein, a natural ingredient used in hundreds of nutritional and food products worldwide, is produced by Kemin Foods, and is the only patented, purified, crystalline lutein product with GRAS status. Full results of the survey are available from the Natural Marketing Institute (NMI). Kemin Foods, Craig Maltby, 515-248-4037,,