Cheesecake protein barPure Protein bar entrepreneur David McCabe enters 2014 with a new protein bar line aimed at everyday athletes and others with a sweet tooth.

In 1995, McCabe created a high protein, low carbohydrate nutrition bar: Pure Protein bar. His newest offering, a three-item line of Gourmet Cheesecake Protein Bars, also taps into the latest trend for natural high-protein, gluten-free nutrition.

“We've waited a long time to introduce this bar,” says McCabe, CEO of Advanced Nutrient Science, Largo, Fla. “The Gourmet Cheesecake Protein Bar is the next generation of clean protein; the formula we have developed is ultra healthy but really tastes good, too, and that's what makes it different from other nutrition bars currently in the marketplace.

“Pure Protein bar was ideal for the sports nutrition industry, but it's the right time to develop something that really appeals to the average person struggling with making healthy food choices,” he adds. “The Gourmet Cheesecake Protein Bar is designed for the person who wants to eat clean, natural and healthy but easily caves to the sweet tooth.”

Gourmet Cheesecake Protein Bar is gluten-free, isolate protein hormone-free (rBST and rBGH free), contains no soy or sugar alcohol; is low in net carbs and high in fiber and protein (17-19g of fiber per bar and 20g of isolate protein per bar). The bars are naturally sweetened with Stevia and monk fruit, and come in three cheesecake flavors including: Strawberry Supreme, Chocolate Chip Cookie Dough and Chocolate Peanut Butter. Suggested retail is $2.79 per bar.

“Cheesecake is one of the most popular desserts in the world. The timing is right for a bar like this,” McCabe concludes. “Healthy no longer needs to taste bad. We've found a way to allow people to indulge without wrecking their waistlines.”

Visit Advanced Nutrient Science: for more details.