Pairing increasing consumer demand for better-for-you snacks with its unique capability to grow and package frozen fruit and vegetables, Inventure Foods, Inc. (Nasdaq: SNAK) introduces Rader Farms® Fresh Start Fusions. This new line of strategically paired frozen fruits and vegetables has been premixed together to offer a new level of convenience for the health-conscious consumer who makes smoothies or other frozen beverages at home. Fresh Start Fusions feature only real fruit and vegetables, with no sweeteners, preservatives or other added ingredients.
Rader Farms' Fresh Start Fusions will debut in three varieties, including Sunrise Refresh Fusion, Morning Vitality Fusion and Daily Power Fusion. The frozen fruit and vegetable blends will be available in grocery stores in eight-ounce packages yielding two, eight-ounce smoothies when blended as directed with water and/or fruit juice. The grocery packages have a suggested retail price of $2.99. A 48-ounce club store variety will also be available, providing six, eight-ounce smoothies for a suggested retail price of $9.99 per bag.
Rader Farms Fresh Start Fusions may change the way consumers make homemade smoothies or juice blends by eliminating the need for fruit and vegetable preparation. Just as important, they also eliminate the risk of fresh ingredient waste and provide year-round availability.