Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
R&D Lab Tech/QA-QC/Food Safety

Avure Technologies: HPP Aids Food Safety, Shelf-life

Manufacturers can double or triple shelf life; boost food safety with Avure high pressure processing

April 16, 2015

Food manufacturers of all shapes and sizes, including the world’s largest poultry producer, depend on Avure's high pressure processing machines to serve up healthy, delicious and safe products. And double and triple shelf life without chemicals, additives or heat. 

Food safety without heat and preservatives.
Welcome to the foodie nation, where almost everyone's a picky eater. A 2014 study found that 72% of consumers buy foods based on healthfulness. That number will continue to rise with the popularity of HPP.

By processing foods at extremely high water pressure (up to 6,000 bar / 87,000 psi – more than the deepest ocean), Avure HPP machines neutralize listeria, salmonella, E. coli and other deadly bacteria.

Extreme pressures. Extremely healthy products.
Unlike thermal, chemical and other high-heat treatments, HPP runs cold. It doesn’t alter food taste, texture or quality, or require loads of chemicals to stay “fresh.” Even better, it can extend shelf life up to two or three times longer than traditional preservation methods.

Consumers will find foods processed by Avure HPP systems in every corner of the world. From guacamole to organic fruit juice, BBQ brisket and tabouli, Avure’s HPP makes them better:

Juices and beverages
Meat and poultry
Seafood
Salsa and guacamole
Fruits and vegetables
Ready-to-eat meals
Wet salads and dips
Dairy
Grains
Nutraceuticals

Extend shelf life. Cut food waste. Boost profits.
Consumers, grocery chains and restaurants toss out a staggering amount of food produced in the United States. We’ve got a beef with that. That’s why Avure HPP is helping to take a giant bite out of food waste and lost revenue.

Take ready-to-eat meats, for example. Steak for a cheesesteak sandwich that’s prepared with HPP lasts two- to three-times longer than other processing methods.

That means higher yields for food producers. Fewer trash pick-ups. And more satisfied diners from Philly’s finest hoagie, in all of its beefy, additive-free glory.

New headquarters, Food Lab.
On January 13, 2015, Avure peeled the wrapping off its brand new global headquarters and the world’s largest HPP test kitchen and food lab.

The guest list included tolling partners from around the world – Asia, Europe and Central America – and global sales personnel, food scientists, and government representatives from the State of Kentucky.

“Calling this an exciting time would be an understatement,” said Jeff Williams, CEO of Avure Technologies. “To work with some of the brightest minds in food and offer the world’s largest HPP test facility to our customers – there’s no better feeling.”

Located near the Cincinnati airport, Avure’s new HQ features an industrial production AV-10 machine, which can pump out 10-million pounds of foods and beverages every year.

Food manufacturers, grocery chains and tollers can run test batches and discover firsthand how HPP makes products safer, tastier and last longer – all without chemicals or preservatives.

Likewise, with a test kitchen that rivals most restaurants, Avure can even create recipes from scratch – or tweak existing ones to make them a perfect fit for HPP.

— Avure Technologies Inc., www.avure-hpp-foods.com

KEYWORDS: food ingredients food science and technology

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Avure_0426_900

    Avure: Boost Food Safety, Shelf Life

    See More
  • Kemin_Sandwich_900

    Kemin: Food Safety, Shelf Life Solution

    See More
  • Kemin_Tortillas_900

    Kemin: Shelf Life, Food Safety

    See More

Related Products

See More Products
  • Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain

  • food safety.jpg

    Food Safety: Researching the Hazard in Hazardous Foods

  • small-occ.jpg

    Occupational Health and Safety in the Food and Beverage Industry

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing