Winsight Acquires Technomic
Technomic will continue to operate under its brand name, and will serve as Winsight's information and advisory services platform
"The acquisition of Technomic represents an important step in Winsight's growth strategy by providing our customers and audiences access to the most credible source of food industry market intelligence," said Mike Wood, Chief Executive Officer of Winsight. "Winsight's industry leading print and digital assets, along with its world class events, will act as new platforms from which to broadcast Technomic's insights. This is a big win for customers of both businesses as we are now the single source provider of the best content, media platforms, analysis, education, and in-person events across the industries we serve".
Technomic will continue to operate under its brand name, and will serve as Winsight's information and advisory services platform. Technomic's custom and syndicated research capabilities, its Foodservice Planning Program, and its collection of web-based information products including the Digital Resource Library, MenuMonitor, Distributor Intelligence Reports and Consumer Brand Metrics broaden Winsight's portfolio of services, and position it as a true intelligence partner to all of its clients.
The synergies between the businesses will expand far beyond sharing content and analysis; the integration will transform the way the business designs solutions for its customers. With access to rich databases and expert consultants, combined with marketing services capabilities, expansive print and digital audience databases, and exclusive events, customers will now benefit from highly customized solutions that help them understand the market, plan and execute their strategy, and deliver their message to targeted audiences over a variety of media.