iTi Tropicals, Inc. (iTi), North America’s leading supplier of tropical and exotic fruit juice concentrates and purees, has introduced a new website ( to provide an enhanced user experience, information resource and service offering.

Officials say the revamped website offers user optimal ease-of-navigation and visual appeal. The overall graphic design is bold, bright and modern. It features vivid colors and artistic photography that bring products to life.

Built to facilitate a seamless interactive experience, the website is created to make it simple for users to visit, quickly find the information they seek, and immediately act on it through a variety of online forms and functions. All information is readily available including product samples and facts, company background and news, customer resources and even employment opportunities.

“Our new website marks our latest initiative to most efficiently and effectively deliver our customers business-critical information, products and services,” says Gert van Manen, president of iTi Tropicals

A new iTi corporate video—launching simultaneously on the website—is a 90-second animation-style film designed to convey the company’s culture and provide a brief overview of its history, organizational structure, products, and services. A reflection of the website, the graphic style is clean, sleek and contemporary. The content is skillfully crafted to communicate the iTi story in a way that is informative and engaging. Narrated by President Gert van Manen, the audience learns firsthand how his distinct vision, corporate mission, and personal passion prove to support the business success of iTi customers.

“iTi Tropicals is not a broker. We are fully invested merchants who stand behind our products 100%,” notes van Manen. “Hands-on throughout the process, from fruit sourcing to finished ingredient, we establish long-term partnerships with a firm foundation of trust and loyalty that is demonstrated across the board.”

Further, iTi’s biggest investment is research and development and the company has its own dedicated state-of-the-art R&D and quality control departments.

“Our website overhaul is only the first step in our plan to elevate our customer commitment to the next level by consistently offering the latest technology, products and service innovations,” says van Manen. “We encourage our customers to stay tuned for the exciting new developments that are coming soon.”

iTi Tropicals Inc., a leader in the exotic tropical fruit product category, is an independent company headquartered in Lawrenceville, N.J. Since 1988, iTi Tropicals has grown to become a leading U.S. supplier of processed tropical fruits.

iTi maintains an extensive inventory of both frozen and aseptically packed tropical and exotic fruit purees, juices, and concentrates. Their sole business is importing high-quality tropical ingredients from manufacturers worldwide who meet their quality standards. iTi products include coconut water, coconut cream, banana, guava, papaya, mango, passion fruit, açaí, acerola, mangosteen, tamarind, and dragon fruit.