Frozen Surge at Burger King
Frozen SURGE™ comes on the heels of the beverage's return to store shelves after a 12-year hiatus
BURGER KING® restaurants is the exclusive destination to sell Frozen SURGE™, which will be available nationwide at participating restaurants starting November 16. Frozen SURGE™ comes on the heels of the beverage's return to store shelves after a 12-year hiatus, thanks in part to an enthusiastic and vocal fan base. In the years since it was discontinued in 2002, the beverage has been deemed sacred by die-hard fans and 90s aficionados.
“SURGE is a classic brand with a passionate, cult-like following so it’s the perfect collaboration for us,” said Eric Hirschhorn, chief marketing officer for the BURGER KING® brand in North America. “We are really excited to re-introduce SURGE to our guests and bring it to a new generation with a brain-freezing twist.”
The launch of Frozen SURGE™ will be supported by a digital video and social media campaign starring 1990s icon Pauly Shore. In the video, the actor and comedian brings back his famous “Weasel” persona to wreak havoc on the unsuspecting crew members and guests of a BURGER KING® restaurant with Frozen Frozen SURGE™ in hand. The video is available on SURGE.com and YouTube and can be viewed here https://youtu.be/LYtrjNndLoI.
“The popularity of SURGE has stood the test of time, and the overwhelming demand from fans drove our decision to bring it back,” said Bobby Oliver, director citrus brands, Coca-Cola North America. “We’re expanding the signature taste and distinctive color of SURGE to frozen form and making it available to the masses.”