On the heels of strong consumer excitement about its new OREO Churros snack, J&J Snack Foods Corp. announced two filled varieties of OREO Churros to meet the demands of consumers seeking a "grab and go" snack experience. The new line extensions include 10" Creme Filled OREO Churros and OREO Churros Creme Filled Bites, both made from real OREO Cookie pieces with creme filling inside. These innovative new items will be sold nationwide in the foodservice channel, and the bites – ideal for at-home consumption – are available for purchase at retail stores nationwide.
"We were overwhelmed by the national buzz surrounding the original OREO Churros, so immediately began working on a product line extension so that the snack was available to dippers or grippers," said Gerry Shreiber, CEO & President of J & J Snack Foods. "With five different varieties of filled and non-filled OREO Churros available, we feel confident the portfolio now fits into any snacking occasion – whether around the table, in the car, at a movie theatre, on the sidelines of a sporting event or wherever else our consumers enjoy time with family and friends."
In addition to the two new filled varieties, J&J Snack Foods has also launched an OREO Cookie Crumb/Sugar Topping in which all OREO Churros can be rolled after heating to enhance the real OREO Cookie flavor.
The original OREO Churros, introduced in November 2014 and made for dipping into individual OREO creme dip cups, continue to be available in three varieties: Traditional Churros, Double-Twisted and Bites.
OREO Churros Available in Filled 'Grab and Go' Format
J&J Snack Foods adds OREO Churros Creme Filled varieties
December 3, 2015