Nutrisystem: New Line, New Look, New Labels
Nutrisystem reformulates, revamps its weight management product portfolio
In time for diet season, Nutrisystem Inc., Fort Washington, Pa., has introduced a new packaging design; new and improved foods with no artificial flavors, colors or sweeteners and easy-to-understand nutritional labels; and an increased fresh-frozen food selection.
Officials say the significant changes—more than two years in the making—reflect Nutrisystem’s “continued commitment to improve its products and increase customer satisfaction.”
“We’re constantly listening to our customers and improving their experience,” says Dawn Zier, CEO of Nutrisystem. “Our goal is to help customers not only lose the weight, but keep it off long-term. Modern packaging, easy-to-understand labels and a larger selection of foods, frozen at the peak of freshness, are things our consumers need and want and we’re excited to be able to deliver them.”
New, Improved Foods
Nutrisystem’s food portfolio is the largest in the industry with more than 150 menu items. All products on the Nutrisystem menu have been reformulated to contain no artificial colors, flavors and sweeteners. Where appropriate, foods will have at least 50% of the grains coming from whole grain sources. In addition, all Nutrisystem foods meet USDA guidelines for fat, saturated fat, trans fat, cholesterol, sodium, carbohydrates, fiber and protein. More than 50% of products will be new or reformulated for diet season 2016.
“The quality of our products continues to be at the forefront of our food mission,” says Sharon Tate, vice president of food development and quality. “We aim to provide customers with the food they love, that tastes great and uses the best possible ingredients. These updates reiterate that promise.”
Larger Frozen Selection
In keeping with customer demand for a larger fresh-frozen entrée selection, Nutrisystem has introduced Uniquely Yours, its most customizable plan to date. The newly available four-week program allows for complete customization, giving customers the freedom to build their menu just the way they like.
“What we continue to hear is that customers want choice,” says Keira Krausz, CMO of Nutrisystem. “Uniquely Yours gives them that choice by letting them pick their favorite ready-to-go and frozen meals without limitation.”
Uniquely Yours also comes with support from Nutrisystem counselors and dietitians, available seven days a week, plus online tools to help customers stay on the weight loss track.
New Packaging, Labels
Officials say Nutrisystem’s new packaging will reveal a more contemporary, health-oriented look for the brand. The design was carefully selected based on customer research and intent to purchase. Each item features a color-coded bar by meal occasion (breakfast, lunch, dinner and snack) and contains an easy-to-understand nutritional label with call-outs related to calories, fat, fiber and protein to highlight the benefits. New packaging is being rolled out to Nutrisystem customers who purchase online or at retail.
“The look of our new packaging is a direct result of consumer feedback,” says Krausz. “We did extensive research and focus groups to understand what appealed to customers visually and what made them more likely to purchase a product. Based on that feedback, we were able to design a more contemporary look that highlights the nutritional information most important to customers.”
To learn more about Nutrisystem, its plans, and menu items, or to place an order, please visit www.nutrisystem.com.