New SNICKERS Crisper
First SNICKERS bar under 200 calories expands iconic brand’s portfolio
Boasting multiple textures, new SNICKERS® Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in creamy SNICKERS® Brand milk chocolate. SNICKERS® Crisper is the first SNICKERS® bar with less than 200 calories per serving – a singles pack includes two squares at less than 100 calories each.
“SNICKERS® is all about satisfying hunger and we’re excited to do that in a new and delicious way with SNICKERS® Crisper,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand.
“Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well.”
Find new SNICKERS® Crisper at your local convenience, drug, grocery and value stores, mass retailers and vending machines. Suggested retail price $0.99-$1.09 for 1.41-ounce “Single,” $1.69- $1.79 for 2.83-ounce “4 to Go” and $2.69-$3.99 for 10.61-ounce “Medium FUN SIZE® Bag.”