For the first time, Mars Chocolate North America let consumers select the name of a new SNICKERS product through an exclusive vote on the brand’s Facebook page.
Company officials then reported the fans’ choice: SNICKERS Xtreme. New SNICKERS Xtreme includes a single layer of crunchy roasted peanuts and smooth caramel that’s blended and enrobed in milk chocolate.
“A SNICKERS Bar packed with this much peanuts and caramel is sure to be a fan favorite–which is why we let them have the final say in how to name it,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “We were confident fans would choose a name that’s as satisfying as the bar itself, and they did.”
Consumers selected the name from a list of five options: SNICKERS Xtreme, SNICKERS Go Nuts, SNICKERS #MoreNuts, SNICKERS Nuts Galore, and SNICKERS Nuts.
New SNICKERS Xtreme bar will be available at retailers nationwide in 2015 in a “2 to Go” format (3.56 oz) that’s ideal for sharing or eating and then saving the rest for later.