Nonni’s Biscotti Launches New Product Packaging
Design highlights new logo, real ingredients and artisan Italian inspired baked treats
Quality ingredients are at the core of Nonni’s Biscotti and the new packaging design more prominently displays them through vibrant imagery of fresh almonds and walnuts, decadent dark chocolate and real caramel and toffee bits, among others. Calorie information and mentions of key ingredients are now located at the top of each box so consumers are able to easily make informed purchasing decisions. The addition of transparent window cutouts to the front of each box are designed so consumers can see the Biscotti’s real ingredients, crunchy texture and individually wrapped, portion-controlled packs that seal freshness and maintain quality flavor.
Nonni’s new Biscotti packaging highlights premium quality ingredients and its artisanal roots with an updated logo and includes Nonni’s story on the back of each box. The logo features the year, 1988, when the company’s founder first opened his bakery and includes the phrases “artisan baked” and “Italian inspired” to signify the family recipe traced back almost a century ago to Lucca, Italy, a place that still inspires today’s bakers.
“At Nonni’s, we are proud to offer consumers a Biscotti they can feel good about eating, made with no artificial flavors or preservatives,” said Patricia Bridges, senior brand marketing manager. “This new design showcases our devotion to quality and includes Nonni’s new tagline, ‘Real Ingredients, No Compromises.’ We are thrilled that the new 2016 packaging tells our story and provides consumers with clear information about our ingredients.”