Crio Bru announced agreement with Sprouts Farmers Market to deliver award-winning Crio Bru’s proprietary brewed cocoa beverage through more than 200 stores in 13 states. The agreement includes the full line of Crio Bru flavors roasted through the company’s patent-pending process using cacao (cocoa) beans from Ecuador, Ghana, Dominican Republic, and Venezuela.
“We are honored to be added to the Sprouts lineup of healthy, natural, and organic foods,” states Dr. Eric Durtschi, CEO and founder for Crio Bru. “Sprouts Farmers Market represents the finest offering of nutritious foods available. We are pleased their customers will now be able to discover the tantalizing taste and nutritional benefits of unique brewed cocoa drink.”
Sprouts Farmers Market, Inc. is a healthy grocery store offering fresh, natural and organic foods at great prices. Sprouts offer a complete shopping experience that includes fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, baked goods, dairy products, frozen foods, natural body care and household items catering to consumers’ growing interest in health and wellness.
In preparation for rapid growth, Crio Bru recently secured a significant venture investment from Esperer Holdings, LLC of Santa Barbara, California. Funds will provide working capital for the Sprouts rollout as well as other upcoming large inventory requirements. Plans are also in the works to expand production to the Santa Barbara area to better serve the high concentration of Sprouts stores in Southern California and the Bay area.