Happy Tree, innovator of cold pressed/HPP maple water, is poised to reinvigor the cold-brew category, starting with a ready-to-drink coffee brewed in maple water. Happy Tree's Maple Water Cold-Brew starts with an early-season organic and non-GMO verified maple water, adds organic fair-trade certified coffee beans, and is cold-brewed to create a truly black coffee with the naturally occurring nutrients and sweetness of maple water.
"In less than two years, the maple water category has grown from a curiosity to a must-have for every natural-channel grocer," explained Ari Tolwin, Co-Founder and CEO. "Maple water offers a unique springtime fountain-of-youth role in nature, with a compelling taste, nutrient and low-calorie profile. Our Maple Water Cold-Brew is a natural progression of the beauty and possibility of this amazing natural resource."
Happy Tree's Maple Water Cold-Brew is launching with Pop-In@Nordstrom and select natural-channel retailers across the US, with distribution by UNFI, KEHE and Gourmet Guru. Pop-In@Nordstrom is an ongoing series of themed pop-up shops, each uniquely curated and housed in specially-designed spaces to encourage interaction and engagement.