KING’S HAWAIIAN® announced a new product line of four Hawaiian-inspired BBQ Sauces at its South by Southwest interactive media lunch hosted by Mark Dacascos. Hawaiian-native Mark Dacascos is an actor, director, martial artist, and chairman of the Food Network’s hit show, Iron Chef America®. The new BBQ sauces further expand the company’s product portfolio of well-loved products available to consumers nationwide.

“At KING’S HAWAIIAN, we take pride in our rich heritage of delivering irresistible Sweet Bread that truly embodies the Aloha spirit. Since the 1950s, KING’S HAWAIIAN has brought a taste of the islands to consumers,” said Erick Dickens, Vice President of Marketing. “We are thrilled to announce this unique line of KING’S HAWAIIAN BBQ Sauces inspired by our Hawaiian roots, especially on a stage as prominent as South by Southwest. We’re pleased to provide BBQ enthusiasts with the opportunity to liven up their favorite family recipes with a twist of Hawaiian flavor.”

The four Hawaiian-inspired BBQ Sauces include:

· Original Sweet Pineapple – Nothing says barbecue Hawaiian-style like the legendary pairing of tangy BBQ zest and sweet pineapple. The Original Sweet Pineapple BBQ Sauce delivers bold BBQ flavor with a sweet, pineapple bite.

· Smoked Bacon –Made with chunks of rich smoky bacon in a tangy sweet sauce.

· Big Island Lava – With Big Island Lava, it’s all about the heat. Turn it up for your taste buds, with the boldness of red Jalapeños, spicy island flavor, and a hint of sweetness.

· Kona Coffee – A match made in Hawaii, this light blend of real Kona coffee is designed specifically to enhance the natural flavors of barbecued meat.