Albertsons Launches Signature Store Brand
Signature is a multi-category brand developed to address consumers’ growing appetite for quality private label products
The Signature line includes more than 4,000 items – from coffee to juice, soup to cereal, fresh produce to fried chicken, and delicious prepared foods to paper towels, among other trusted home staples – all with a 100% money back guarantee. The Signature line is exclusive to Albertsons Companies and is carried by all 18 banners.
“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” said Shane Sampson, Chief Marketing and Merchandising Officer. “At Albertsons Companies, we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet them where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.”
Albertsons Companies has created quality items for the Signature brand across six product sectors – Signature SELECT™, Signature Kitchens™, Signature Farms™, Signature Cafe®, Signature Home™, and Signature Care™. The line includes a wide assortment of pantry staples, prepared foods, fresh produce and ingredients that bring delight to any dish, as well as a broad range of paper goods, laundry products, personal care, and other items. Signature is right at home in every home. Most importantly, all Signature products come with a 100% money-back guarantee.