Endangered Species Chocolate Debuts Dark Chocolate with Caramel and Sea Salt Bar
National natural food store rollout in Spring 2016, including Kroger in February and Whole Foods in April
Dubbed the “Eagle bar,” this chocolate bar is Fairtrade International certified, Non-GMO Project Verified and gluten-free. As with all of its products, ESC committed significant time, resources and research into the development of this new product.
“The balance of sweet, salty and caramelized undertones speaks to the demands of our customers,” said Whitney Bembenick, Research and Development Manager for Endangered Species Chocolate. “When paneled, nine out of 10 consumers stated they would likely purchase the Eagle bar.”
Purchases of the new Eagle bar and ESC’s other wild flavors send support to help protect at-risk species. ESC donates 10% of net profits annually to partnering conservation organizations. The current 10% GiveBack partners are Rainforest Trust and Wildlife Conservation Network.
As a Steward sponsor of The Peregrine Fund, ESC collaborated with the 501(c)(3) nonprofit to utilize the inside of the Eagle bar wrapper to tell the story of how Endangered Species Act protections have helped American Bald Eagle populations make a remarkable recovery.
“All Endangered Species Chocolate bars come with a promise to support species, habitat, and humanity,” said Curt Vander Meer, CEO of Endangered Species Chocolate. “This promise has translated into 1.2 million dollars donated to support conservation over the past 3 years.”