Cracker Barrel Cheese, a brand honored with more than 280 awards for its cheese, has met its match: macaroni. New Cracker Barrel Macaroni & Cheese is making its presence known in the boxed dinner aisle and has launched a creative campaign centered on its award-winning taste.

“Cracker Barrel has such a rich history of cheese-making, known and loved for its smooth creaminess and bold sharpness,” said Johnni Rodgers, Brand Manager of meal solutions at Kraft Heinz. “A natural next step was to combine our award-winning cheddar with macaroni – bringing a premium and authentic offering to the boxed dinner aisle.”

Cracker Barrel Macaroni & Cheese is available at major retailers in four varieties:

• Sharp Cheddar Macaroni & Cheese
• Sharp White Cheddar Macaroni & Cheese
• Cheddar Havarti Macaroni & Cheese
• Sharp Cheddar & Bacon Macaroni & Cheese