Summer is not here yet, but Americans are yearning for S’mores, the beloved campfire treat, which features toasted marshmallow and chocolate sandwiched between two graham crackers.

This classic delight is so popular it has its own holiday celebrated on August 10th each year. Consumers need not worry because consumer packaged goods companies are meeting the demand by creating a variety of S’more flavored products. From expected categories such as ice cream and candy to unexpected categories such as snacks and chewing gum, S’more interpretations are appearing on supermarket shelves and in quick-service restaurants.

“Americans are craving the flavor of S’mores and want natural flavors. To meet both of these needs, Comax Flavors introduces two natural S’more flavors: S'mores and S’mores Pancake,” says Catherine Armstrong, Comax Flavors’ vice president of corporate communications.

The classic S’mores flavor balances the goodness of toasted marshmallow with sweet chocolate and a graham cracker finish. The S’mores Pancake flavor combines the taste of chocolaty marshmallow and graham cracker with pancakes and breakfast syrup.

Both flavors are natural and can be used in a variety of applications such as non-alcoholic beverages and alcoholic beverages, beverage syrups, baked goods, candies, nutritional bars, dairy, yogurt and ice cream products.

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