Peet’s Coffee® unveiled its new ready-to-drink (RTD) line with Baridi Black, Coffee au Lait, and Dark Chocolate. The new line features high-quality ingredients, including Peet’s freshly-roasted beans that are cold brewed to the same standard used in its cafés. Peet’s Cold Brew will will soon be available in select Peet’s Coffee cafés, grocery stores, and partner locations in the San Francisco Bay Area before expanding into new markets.
“We’re proud to launch our ready-to-drink line during our 50th anniversary year as these new Cold Brew beverages build on the heritage of Peet’s Coffee and our five decades of coffee craftsmanship,” said Dave Burwick, Peet’s Coffee CEO. “Coffee consumers are increasingly sophisticated and by leveraging the equity we have in coffee, we’re introducing beverages that will delight not just our existing fan base of Peetniks, but all coffee lovers.”
The new RTD Cold Brew, with a suggested retail price of $3.99, comes in three offerings:
· Baridi Black Cold Brew—the purest expression of Cold Brew from Peet’s Coffee, served straight up in a 12-ounce glass bottle.
· Coffee au Lait Cold Brew—a coffee-forward pairing of Baridi Black with rBST-free milk and pure cane sugar, in a 10-ounce carton.
· Dark Chocolate Cold Brew—Baridi Black made even more irresistible with rBST-free milk and rich Guittard cocoa, in a 10-ounce carton.
In keeping with the company’s reputation for expertly crafted coffee, the base for the new Cold Brew RTD line starts with the proprietary East African Baridi Blend, sourced from smallholder farms, and specially selected for its bright, juicy, and aromatic profile. Each batch is hand roasted by Peet’s highly trained, artisans and is then slow brewed without heat for a smooth, refreshingly bold coffee.
To uphold the strict standards Peet’s has for quality, flavor and freshness, each recipe is made with carefully sourced ingredients, including real cane sugar, rBST-free milk, and rich cocoa from Guittard Chocolate Company—a family-owned Bay Area chocolatier for more than five generations. There are no artificial ingredients, colors or preservatives, and no carrageenan. Peet’s is providing Direct Store Delivery (DSD) of RTD Cold Brew beverages in its own refrigerated trucks to ensure product makes it to shelves as quickly as possible and under the best conditions, so every bottle and carton is as fresh and flavorful as possible.
Peet’s Coffee Cold Brew
Ready-to-drink cold brew is available in three varieties: Baridi Black, Coffee au Lait, and Dark Chocolate
July 25, 2016