SOBE recently introduced two new flavors to the brand's lineup. Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat.

Both products are now available at retailers nationwide.

With the launch of its "#SOBENotSorry" campaign, SOBE has revamped its website – – highlighting bold new graphics and the return of the brand's 'fantasy names,' including fan favorites Morning Patrol (Strawberry Banana) and Lizz Blizz (Piña Colada).