Know Your Niche! Enjoy Life Leads Allergy-Friendly Category
The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
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Chief Marketing & Innovation Officer
Enjoy Life Foods
What’s old is new again. Many consumers wouldn’t know it but Enjoy Life Foods traces its allergy-friendly foods history all the way back to 2001. Fifteen years later, there’s probably no bigger food trend than Free-From and ingredient transparency. Enjoy Life has emerged as the leader in the $12 billion “free-from” market with more than 50 types of cookies, chocolate, snack bars, savory snacks and baking mixes that are free from the eight most common allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Enjoy Life’s position drew the attention of global snack-food company Mondelez International, which purchased the company in February 2015. Today, Enjoy Life still dominates in its position as a category pioneer and operates as a stand-alone subsidiary within Mondelez International. Come hear Joel Warady, Enjoy Life’s Chief Marketing & Innovation Officer, share insights and talk about market challenges and future opportunities for 2018 and beyond!
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