Florida-based Duda Farm Fresh Foods is debuting a new limited edition Dandy® Celery Snack Cup flavor. The Celery and Blue Cheese Snack Cup, in partnership with Litehouse® Foods, appeals to millennials who want convenient, healthier alternatives.

Dandy Celery and Blue Cheese Snack Cups, available November – January, will coincide with the brand’s Dip It 2 Win It! consumer promotion that engages with celery lovers during the busiest consumption period throughout the year – football season. Each limited edition Snack Cup will have sweepstakes information for people to enter for the chance to win two tickets to the Big Game Feb. 5, along with a $1,000 Visa gift card.

“This is the time of year when people are naturally buying more celery to enjoy while tailgating, so we wanted to offer something special to football fans – tickets to the Big Game,” said Dan Duda, president of Duda Farm Fresh Foods. “We created this unique promotion to inspire thousands to try the superior quality and flavor of Dandy Celery, and we know that once they try them, they’ll be back!”

The new flavor joins Dandy Celery’s popular line of snack items released earlier this year, including Celery Snack Cups with Peanut Butter, Ranch, Lite Ranch, and Sriracha Ranch Dips. Stemming from data that shows that millennials snack three times a day, which is more than any other generation, and that convenient, on-the-go snack options are the choice for millennial parents, Duda Farm Fresh Foods is committed to continued innovation in the snacking category.