Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayBreakfast, Cereals & BarsSnacks & Appetizers

Kellogg Unveils Slate of New Products

The new products include Special K Nourish® granola, Kellogg's Cinnamon Frosted Flakes™ and Pop-Tarts® coffee-inspired toaster pastries

By Ray Ginsberg
January 18, 2017

Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper.

The new products include Special K Nourish® granola, Kellogg's Cinnamon Frosted Flakes™ and Pop-Tarts® coffee-inspired toaster pastries. Snack highlights include Cheez-it® Duoz Bacon & Cheddar crackers and five bold flavors of Pringles® LOUD crisps.

"We know that people are looking for a variety of things when they choose food for themselves and for their families.  They want food that is fun and exciting, wholesome and nutritious, convenient and, of course, ," said Paul Norman, president of Kellogg North America.  "We are passionate about delivering products that meet a wide range of needs."

Many of the new foods are made with flavor and colors from natural sources, including new Kellogg's Disney Princess cereal and snacks including Special K Nourish Bites and Nutri-Grain Bakery Delights crumb cakes.  Also, the entire lineup of Eggo® frozen breakfast products will now be made with flavors and colors from natural sources.

The new products will be widely available nationwide this month. Highlights of the additions to the Kellogg portfolio include the following:

BREAKFAST FOODS

• Kellogg's® Raisin Bran Crunch® Apple Strawberry cereal is bringing excitement to the cereal bowl by putting a sweet spin on heart-healthy bran.

• Kellogg's Special K Nourish® is putting a new spin on granola as it debuts two new, light and crispy flavors with an abundance of wholesome ingredients.  Available in Dark Chocolate Coconut and Very Berry with strawberries, blueberries and cranberries.

• Kellogg's Cinnamon Frosted Flakes™ cereal debuts in response to requests from Frosted Flakes fans. To ensure the new cereal meets expectations, more than 100 recipes were considered before Kellogg's settled on the final sweet combination.

• Pop-Tarts® and Dunkin' Donuts have teamed up to introduce the first indulgent coffee-flavored toaster pastries – New Frosted Chocolate Mocha and Frosted Vanilla Latte.

• Kellogg's® Despicable Me cereal features a  brown sugar vanilla flavor with large pieces of marshmallows that represent the Minions and their love of bananas.

• Kellogg's® Disney Princess Cereal comes in a collectable series of four sparkling packages, each featuring a different Disney princess. Its  strawberry flavor comes in large pieces that make it ideal for on-the-go munching. 

• Kellogg's® Disney Moana cereal features swirl-shaped cereal pieces with a  mixed berry flavor and island-inspired marshmallow shapes.

• Keebler® Cookie cereal includes real miniature chocolate chip cookies mixed with cookie dough flavored pieces.

SNACKS

• Pringles® LOUD is an all-new line that delivers adventurous, bold flavor with an epic crunch – created from combinations of flavorful, complex seasonings on top of corn or multi-grain & veggie crisps.  Varieties include: Super Cheesy Italian, Spicy Queso, Salsa Fiesta, Mighty Margherita, and Fiery Chili Lime.

• Town House® Crackers and Hummus provides a , portable, single-serving snack option.  It combines Pita or Flatbread crackers and a serving of all-natural humus. No refrigeration needed.

• Special K Nourish® Bites are poppable snack bites with premium ingredients including dark chocolate, pistachios, almonds and blueberries. They are free from artificial colors, flavors and preservatives. 

• Special K® Protein Bites provide 9 grams of protein per serving and come in two varieties: Peanut Butter Chocolate and Caramel Nut.

• Nutri-Grain® Bakery Delights deliver a  cake texture, a fresh-baked taste, 8 grams of whole grain and no artificial flavors, preservatives and colors.

• Special K Nourish® bars debut two new  and satisfying flavors: Caramel Almond Sea Salt and Chocolate Coconut Cashew.

• Cheez-It Duoz™ crackers bring new variety and intensity to the snack aisle by adding two bold new flavor combinations – cheddar & bacon and jalapeño & cheddar jack.

• Keebler® Club® Bites sandwich crackers provide the buttery taste of Club crackers and real cheese or peanut butter.  They are free from high fructose corn syrup and artificial flavors.

FROZEN

The entire Eggo line – including waffles and breakfast sandwiches – is now made with flavors and colors from natural sources.

MorningStar Farms® Veggie Bowls are true veggie cuisine with flavors that include Chik'n Pot Pie, Moroccan Medley, Chik'n Tikka Masala, Italian Veggie Bake, and Japanese Soba Noodles.

KEYWORDS: breakfast foods cheez-it frosted flakes Kellogg's new food products special k

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • McCormick Launches Range of New Products

    See More
  • ConAgra23_Banquet_780.jpg

    Summer Line-up of New Products from Conagra Brands

    See More
  • Skippy2020A_900

    Trio of New Products from SKIPPY® Peanut Butter

    See More

Related Products

See More Products
  • Thermal Processing of Ready-to-Eat Meat Products

  • An Integrated Approach to New Food Product Development

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing