WK Kellogg introduced the cereal, which is packed with 22g of plant-based protein, and zero sugar
January 11, 2024
WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.
Kellogg transports fans to the world of ZAG Heroez Miraculous™ - Tales of Ladybug and Cat Noir with macaron flavored cereal
April 24, 2023
The macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir's powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.
The limited-edition cereal features Kellogg's Frosted Flakes® and green squares of "Creeper Bit" marshmallows
April 3, 2023
Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with NEW Kellogg's Frosted Flakes® Minecraft.
Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.
The names will go into effect in connection with the spin-off of the North American cereal business
March 20, 2023
The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. Kellanova will be a global snacking powerhouse with a portfolio of iconic, world- class brands.
Bread and bread products posted the biggest decline with launches down nearly 11% during the first 11 months of 2022. Crackers launches dipped just more than 2%. Innovation trends around specific health claims softened in 2022.
The new convenience product contains 6g of protein and 90 calories per bar
June 29, 2022
Special K Protein Snack Bars are available in two flavors, sweet Berry Vanilla and rich chocolatey Brownie Sundae. The new 90-calorie Special K Protein Snack Bars provide an easy on-the-go protein pick-me-up without compromising on taste.