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Retail Market Trends

Top Family Summer Activity, Snack Trends

General Mills, Box Tops for Education Survey reveals data collected from nearly 1,000 parents

July 27, 2017

This summer, General Mills and Box Tops for Education™ surveyed nearly one thousand American parents to identify which activities and snacks families are enjoying most during the dog days of summer. The detailed survey concluded families are most interested in simple, outdoor activities and unexpected road trips with the right mix of snacks and fun in the sun. However, findings show the food enjoyed most varies by region.

Following are findings from families coast-to-coast:

Food-focused family fun takes the cake.
• Backyard BBQs (50%) and picnics (34%) are the most popular family activity they will partake in this summer versus sporting events (15%).

Midwest claims the top spot for road trip destinations.
• Among vacationing families, nearly 1/3 are headed towards Midwest destinations.
• Two in three parents indicate plans to vacation or road trip, and most say they will become a tourist in their own city, traveling close to home.

Back to the Basics: Most popular activities keep it simple and keep it outdoors.
• Parents confirm kids will be active by swimming and playing at parks (62%), compared to just 22% at either camps, sporting or arts events.

America's favorite snacks vary greatly from coast-to-coast.
• Granola and protein bars are the most popular lunchbox snacks in the Northeast (24%).
• Consumers in the South like to snack on chips, popcorn, crackers and pretzels (30%).
• Midwest & West snackers opt for veggies and fruit (27%).

While enjoying these fun summer snacks and activities, families can help give back to their local schools, by collecting Box Tops all summer long. For every Box Top collected and submitted, schools receive ten cents in funding to support basic operating needs and programs that might not be possible otherwise, such as field trips, textbooks, musical instruments, playground equipment, classroom technology, arts, cultural programming and more.

America's K-8 schools have earned more than $840 million through the Box Tops for Education program since it started in 1996, with approximately 32 million households participating last year. Schools can earn up to $20,000 annually through the Clip program. There are no maximum annual earnings limits for Bonus Box Tops.

KEYWORDS: food trends General Mills

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