House Wine Rosé Bubbles 375 mL cans are the latest offering in the winery's lineup of quality wine in a portable package. In addition, two other House Wine favorites, Sauvignon Blanc and Pinot Noir, will be available by January of 2018 in the 375 mL can format nationwide.
House Wine has attempted to push the boundaries of consumer innovation since Charles Smith launched this wine brand in 2004. It pushed the envelope when it launched three-liter boxes in 2013, and now the company is introducing more offerings in the 375 mL can format.
Selling more than 2.4 million cans from its debut in May 2017 to Labor Day, House Wine 375 mL cans have been met with resounding consumer support. In fact, House Wine cans rank No. 4 nationally and are outpacing established can brands, according to Nielsen data.
"The instant success of House Wine cans continues to blow our minds," Alex Evans, Chief Sales and Marketing Officer for Precept Wine, said. "House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers. They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"
Can wine reigns as the fastest-growing packaging format in the wine category, with sales experiencing triple digit growth year after year. House Wine has surged with that trend in the 375-mL format and has also continued to experience growth in 750 mL bottles and 3-liter boxes. For the third year in a row, House Wine 3-liter boxes achieved the Impact "Hot Prospect Brands" status (based on 2016 depletion volume).
All of House Wine's versatile package offerings are available nationwide and line priced for convenience; $5.99 for 375 mL cans, $11.99 for 750-mL bottles and $19.99 for 3L-boxes.